Partnership Case Studies: Turning Strategy Into Revenue
How PartnerSpring helps B2B and HR tech companies build scalable partner ecosystems, drive pipeline, and turn partnerships into measurable growth.
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Client Overview:
CollabWORK is a company led by CEO Summer Delaney, focused on building and scaling strategic partnership channels to drive growth.
Challenge:
CollabWORK needed to turn partnerships into a consistent, revenue-generating function while expanding into enterprise accounts and strengthening their agency channel.
Approach:
PartnerSpring helped design and operationalize CollabWORK’s partnership strategy, focusing on enterprise partnership development, agency channel expansion, and building structured motions that tied partnerships directly to revenue.
Outcome:
Landed major enterprise clients including Mayo Clinic and Uber. Strengthened and scaled the agency partner channel Increased monthly recurring revenue by 30%+
Client Overview:
FairNow.ai is an HR tech company focused on responsible AI and compliance in hiring, led by CEO Guru Sethupathy.
Challenge:
FairNow needed to expand its presence in the HR tech and RPO ecosystem while building a scalable partnership driven pipeline.
Approach:
PartnerSpring led ecosystem expansion across HR tech and RPO, driving new client acquisition and forming strategic industry partnerships to build structured growth channels.
Outcome:
Expanded HR tech + RPO footprint. Brought on clients including Plum and Hueman. Secured strategic partnerships with QuantumWork Advisory and Talent Tech Labs. Built a pipeline exceeding $500K
Client Overview:
Qualifi is an HR tech company modernizing candidate screening and interview automation, led by CEO Darrian Mikell, operating in a highly competitive ATS and talent tech ecosystem.
Challenge:
Qualifi needed sharper partner positioning and clearer alignment within the HR tech ecosystem, particularly with ATS, CRM, and corporate development stakeholders. The goal was to move from opportunistic partnerships to a more intentional, strategically aligned partner motion.
Approach:
PartnerSpring sharpened Qualifi’s partner strategy and ecosystem position by defining their partner ICP, deepening alignment with ATS and CRM leaders, and strengthening their positioning in corporate development conversations—shifting partnerships from opportunistic integrations to a structured, long-term growth motion.
Outcome:
Qualifi was acquired by Humanly, a milestone supported by stronger ecosystem positioning, tighter alignment with ATS, CRM, and corporate development stakeholders, and a shift to a structured, partner-led growth motion that elevated the company’s strategic value.